The Need for the Product:
Waste Management is in a MESS, as we have so far relied on Centralized Processing of Wastes from Homes.
The Need to mimic our Physiology:
Imagine what will happen if what ever we eat has to be processed away from our home in a Central Fecal Processing Plant. Since COLON does the waste processing right after the Digestion Process is complete, there is no waste of time, energy or other processes that brings inefficiency in handling wastes.
Similarly we need a system to tackle Wastes @ Source.
If Kitchen is the source of more than 50% of our wastes at Home, then it makes sense to have a Waste Processing Machine in the Kitchen.
Like the Washing Machine and the Dish Washer, don't we deserve a Waste Processor right at the source of our Wastes from Homes.
RECYCLOTRON Arrives.
RECYCLOTRON is nothing but the Old Wine of Bio-Gas Plant, REPACKAGED in a NEW BOTTLE.
What's New ?
We realized that Aesthetics is the key of Nature.
Functionality coupled with minimalistic design is at the core of our strategy in conceptualizing the Waste Processor.
RECYCLOTRON is a long awaited machine for the Constipated Urban Human Societies that have not had an easy bowel movement for ages since the industrial revolution began. Due to the uneasiness of an uncleared bowel, we have complicated many of our lifestyle priorities and have been working with a foggy brain.
The Existing Bio-Gas Plants & Their Inadequacies:
The Home based Bio-Gas plants have been designed to be installed in the Kitchen Garden and have been designed to be only barely functional. Ease of use and Aesthetics have been ignored to the hilt. Importantly it ignored the large section of the people concentrated in the Urban Apartment Set up. Thus it straight away became a non-entity, as the largest section of upwardly mobile middle class group of the urban areas were left with no choice to include it in their plan for want of SPACE. Even the rural folks with space, didn't opt for the choice as most of the time, the Bio-Gas plant was a tedious affair to install, use and maintain.
The Centralized Industrial Scale bio-Gas Plant is again a non starter in many advanced countries for it again has the inertia of a central system for a circumferential problem. The whole process in inefficient on the long run and fizzles out after the initial installation.
RECYCLOTRON has been conceived to efface all the MINUSES of ordinary Bio-Gas plants and fulfill the wishes of an Environment Friendly Citizen who aspires for Recycling Wastes and achieve sustainability.
Marketing Strategy for RECYCLOTRON:
As STEVE JOBS said, out of the world products don't need a Market Survey, for the market can't imagine such an advanced product and it is ever ready to lop it up when the product is ready and presented, as long as it genuinely fulfills a need, in a functional and aesthetic way.
RECYCLOTRON is visualized to be sold as a Home Appliance for the Global Market.
LAUNCHING with a Basic Model, We propose to release advanced models in the market as the population gets wetted for the Waste Processing Machines.
Our strategy is simple and effective, because we are filling a virgin market with a youthful lust for sustainability, economy and aesthetics.
Our R & D is our strength. And our R & D is not linear. It is Multi-Centric inspired and multi-dimensionally integrated to deliver the products that satisfies specific needs that are universal. We also are committed to innovative Thrust Marketing during the launch of RECYCLOTRON. Reality Films is a genre of movies that we plan to initiate like the Reality TV Shows. Reality Films addresses the existing problems and captures the Innovation Process that brings about the social change.
With this approach, we aspire to minimize the marketing investment and at the same time plan to reap amazing exposure through the medium of Entertainment that delivers Real Life Solutions too.
The Need to mimic our Physiology:
Imagine what will happen if what ever we eat has to be processed away from our home in a Central Fecal Processing Plant. Since COLON does the waste processing right after the Digestion Process is complete, there is no waste of time, energy or other processes that brings inefficiency in handling wastes.
Similarly we need a system to tackle Wastes @ Source.
If Kitchen is the source of more than 50% of our wastes at Home, then it makes sense to have a Waste Processing Machine in the Kitchen.
Like the Washing Machine and the Dish Washer, don't we deserve a Waste Processor right at the source of our Wastes from Homes.
RECYCLOTRON Arrives.
RECYCLOTRON is nothing but the Old Wine of Bio-Gas Plant, REPACKAGED in a NEW BOTTLE.
What's New ?
We realized that Aesthetics is the key of Nature.
Functionality coupled with minimalistic design is at the core of our strategy in conceptualizing the Waste Processor.
RECYCLOTRON is a long awaited machine for the Constipated Urban Human Societies that have not had an easy bowel movement for ages since the industrial revolution began. Due to the uneasiness of an uncleared bowel, we have complicated many of our lifestyle priorities and have been working with a foggy brain.
The Existing Bio-Gas Plants & Their Inadequacies:
The Home based Bio-Gas plants have been designed to be installed in the Kitchen Garden and have been designed to be only barely functional. Ease of use and Aesthetics have been ignored to the hilt. Importantly it ignored the large section of the people concentrated in the Urban Apartment Set up. Thus it straight away became a non-entity, as the largest section of upwardly mobile middle class group of the urban areas were left with no choice to include it in their plan for want of SPACE. Even the rural folks with space, didn't opt for the choice as most of the time, the Bio-Gas plant was a tedious affair to install, use and maintain.
The Centralized Industrial Scale bio-Gas Plant is again a non starter in many advanced countries for it again has the inertia of a central system for a circumferential problem. The whole process in inefficient on the long run and fizzles out after the initial installation.
RECYCLOTRON has been conceived to efface all the MINUSES of ordinary Bio-Gas plants and fulfill the wishes of an Environment Friendly Citizen who aspires for Recycling Wastes and achieve sustainability.
Marketing Strategy for RECYCLOTRON:
As STEVE JOBS said, out of the world products don't need a Market Survey, for the market can't imagine such an advanced product and it is ever ready to lop it up when the product is ready and presented, as long as it genuinely fulfills a need, in a functional and aesthetic way.
RECYCLOTRON is visualized to be sold as a Home Appliance for the Global Market.
LAUNCHING with a Basic Model, We propose to release advanced models in the market as the population gets wetted for the Waste Processing Machines.
Our strategy is simple and effective, because we are filling a virgin market with a youthful lust for sustainability, economy and aesthetics.
Our R & D is our strength. And our R & D is not linear. It is Multi-Centric inspired and multi-dimensionally integrated to deliver the products that satisfies specific needs that are universal. We also are committed to innovative Thrust Marketing during the launch of RECYCLOTRON. Reality Films is a genre of movies that we plan to initiate like the Reality TV Shows. Reality Films addresses the existing problems and captures the Innovation Process that brings about the social change.
With this approach, we aspire to minimize the marketing investment and at the same time plan to reap amazing exposure through the medium of Entertainment that delivers Real Life Solutions too.